Website Analytics & Quality Assurance
Our Website Analytics & Quality Assurance services and tools provide valuable insights into how users interact with your site, helping you make data-driven decisions that enhance performance and user experience.
Using tools like Google Analytics and Siteimprove, we track key metrics, identify areas for improvement and optimize your website’s functionality. Our usability testing ensures that your site is accessible, intuitive and engaging, allowing you to deliver the best possible experience to your audience.
Unlock the Power of Analytics & Quality Assurance
To monitor and improve your website's performance, Web Team offers guidance on setting up Google Analytics 4 (GA4) reports to track key metrics, including marketing and campaign performance, user engagement, top pages, conversions, and more. Below is a breakdown of what we can support and what we recommend you manage on your own.
Your Role in Web Analytics
Take charge of your site by:
Using Google Analytics to track basic website performance metrics.
Reviewing and analyzing those metrics about top pages, page sessions, user engagement and top referrers to inform your content strategy and guide content improvements.
TIP: Leverage our set-up instructions for what to consider when reviewing your reports.
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Your Role in Quality Assurance
Leveraging Siteimprove reports to identify potential accessibility, content issues and technical search engine optimization enhancements.
Siteimprove provides the functionality to monitor broken links, misspellings and more for your kent.edu site to keep it free from embarrassing errors.
Use Siteimprove to save you time as you:
- Locate and fix broken links
- Locate and correct misspelled words
- Locate phone numbers and email addresses to ensure contact information is correct and up-to-date
- Ensure that your site is adhering to university style
- Test your site to ensure that it's in line with accessibility standards
- Get a complete inventory of your website so you know exactly which email addresses, phone numbers, documents, media files, etc. are on your site
- Tackle web accessibility issues
- TIP: Siteimprove offers a on how to use the tool.
- TIP: Set aside an hour each month on your calendar to tackle these fixes
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Web Team's Role in Managing Analytics and Quality Assurance
- Advanced Analytics Reporting | We use Google Analytics to analyze key pages and site performance across the www domain, with an eye to user behavior, engagement rate, traffic sources and conversion rates. To accomplish this we manage:
- Setup & Configuration: Ensuring correct implementation of GA4 tracking on your website.
- Custom Event Tracking: Enabling event tracking to track web visitor activity and site use.
- Goal and Conversion Tracking: Measure the success of campaigns and key objectives.
- User Research | Our team conducts usability tests, focus groups, card sorting exercises and leverages surveys with key stakeholders, including parents, prospective students and current students to gather real user feedback to improve the user experience.
- Accessibility Testing – WAVE | We leverage the WAVE tool to conduct detailed accessibility testing on your site. WAVE helps identify potential accessibility issues, ensuring your website is compliant with WCAG standards and accessible to all users.
- Responsive Design Testing | We conduct thorough internal testing to ensure your website is responsive and displays correctly on a wide range of devices, from desktops to mobile phones. This helps guarantee a seamless experience for users, regardless of the device they’re using.