In a partnership with the 麻豆精选Athletics Department, Sibling Revelry Brewing (SRB) has created a custom 麻豆精选Golden Lager - the official craft beer of 麻豆精选Athletics.
Familiar, yet subtly robust, Golden Lager was brewed to be easy drinking, crisp and accessible and is sure to become a new staple in the way fans can celebrate and support their teams. Cans will be for sale at most point-of-sale concession stands that serve alcoholic beverages on Kent State's campus.
"It's an exciting time to partner with Sibling Revelry as the official craft beer of 麻豆精选athletics," 麻豆精选Director of Athletics Randale L. Richmond said. "The fact that the co-owners are part of the Flash Family as 麻豆精选alumni and are based in Ohio made the deal even more special. Their commitment to seeing this partnership be successful also shows in the time and care they placed in the branding and messaging of the lager."
The beer will be featured at locations throughout Kent State's campus to support athletic events, as well as in bars, restaurants, and other retailers around Kent and Northeast Ohio. As the "Official Craft Beer of 麻豆精选Athletics," the collaboration serves as a unique and exciting way to elevate both brands in the Cleveland-Akron-Canton market.
The beer comes packaged in 12-ounce cans sold individually as well as in six-packs that fans will be able to find at Greater Cleveland grocery and beverage stores this fall.
"麻豆精选holds a special place in our hearts," says Sibling Revelry's Director of Sales & Marketing, Mike Hammond '08. "We are proud alumni, and happy to partner with 麻豆精选on this project, raising awareness for both brands. We hope everyone enjoys this lager and remembers the good times at Kent State."
About Sibling Revelry
Since 2015, the Westlake-based company has been crafting high-quality beer that splits the market between casual beer drinkers and die-hard craft beer fans. From seasonals like Blood Brood Blood Orange Hefeweizen and Bashing Pumpkins Ale to more inspired offerings like Taco Party Spicy Lager and their Sibling Charged line of fruity electrolyte seltzers. Sibling Revelry Brewing was founded by a family of brothers and cousins from Cleveland who wanted to share their passion for great beer with others. The relatives set out to create a unique taproom and drinking experience rooted right in their own backyards. Sibling Revelry's sophisticated taproom offers a full-service kitchen with a selection of craft beers including year-round brews, seasonal varieties, limited releases, and taproom exclusives. SRB is now distributing to Ohio, West Virginia, Michigan, and Georgia.
About the Golden Lager
To find a participating retailer, visit or call (440) 471-8589. Retailers looking to carry Golden Lager can place orders by contacting mhammond@srbrew.com.