Haithem Zourrig, Ph.D., Marketing and Entrepreneurship, Ā鶹¾«Ń”Stark, presented āA Value-based Pricing Simulation Game for Entrepreneurship and Business Studentsā at the 45th Association of Collegiate Marketing Educators (ACME) conference in Albuquerque, New Mexico, on March 7, 2018.
Dr. Zourrig, an assistant professor in the Department of Marketing and Entrepreneurship at Ā鶹¾«Ń”Stark, also received the AxcessCapon Teaching Innovation Award, discerned by the Association of Collegiate Marketing Educators (ACME) conference from March 7-10, 2018, Albuquerque, New Mexico. The innovation consists of a āValue-based Pricing Simulation Gameā designed to teach pricing to entrepreneurship and business students.
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